SweetandSoftsg Instagram Account
Social Media Manager
My duties include (but are not limited to):
establishing brand identity, working within given guidelines and requests, coming up with content calendars, designing collaterals, copywriting, posting, replying to customer queries and reposting reviews. So far, I have helped generate over $600 in sales.
Instagram Highlights
(1) The menu was diligently edited every time a new flavour launched.
(2) Copywriting in the details were done by Phoebe. icons were sourced externally.
(3) "Reviews" background was used to upload customer feedback and recommendations.
Red Velvet Promotion
These are part of a promotional campaign for the new Red Velvet flavour that launched.
(1) Introduction to Red Velvet cupcakes and their price.
(2,3) Were used to promote top of mind awareness for a new product. Additionally, showcase the convenience of our No-Melt cupcakes.
Oreo Promotion
(1) To create anticipation for a new flavour and at the time engage with customers through commenting.
(2) Release of oreo flavour.
(3) "Family portrait" of all the flavours we had. This was to appeal to Gen Z with the cute features of the cupcakes.
Meme Content
This was content requested by the owner. To brand themselves as an approachable -or some would say "memey"- yet classy brand.