Instagram Campaign
Throughout this campaign, we managed to boost SANA's social media presence and increase their engagement by 15%.
Introduction Posts
These three posts were introduced to SANA's followers to share the aim of the #ShrugTheDrug Campaign and to get to know the team behind it.
Designed by Phoebe Yen.
Infographic Posts
These posts were all derived from past SANA articles, but reformated and revised in order to appeal to the younger Instagram audience.
Posts were designed by Faith Tan.
Vetting and revisions were done by Phoebe Yen.
Instagram Templates
These Instagram templates strived to encourage youths to assess their risks of becoming drug abusers or their level of exposure to drug-related media.
It aims to be a fun and non-intrusive way of reaching out to at-risk youths. While at the same time advocating increased self-awareness in youths.
Content and Design by Phoebe Yen.
Instagram Templates
The direction of these two templates was to indirectly approach the topic of drug-risk by instead, caring for one's mental health in order to lower the risk of drug abuse.
The design was done by Wong Zhi Yi.
Vetting and revisions were done by
Phoebe Yen.
Team:
Content Planner and Editor - Phoebe Yen Chi En
Liaison Officer and Producer - Alan Kho Wei Ze
Designer and Copywriter - Faith Tan Jiang Lin
Designer and Creative - Wong Zhi Yi