KOKA Campaign

(School Project)

End of semester project for Phoebe's Advertising module. The brief was to construct an entire advertising campaign (media plan, promotional campaigns, TV ad storyboarding, Radio ad script and recording) for KOKA within a stipulated budget and timeline. *Thorough and comprehensive market research was conducted to ensure the success of the project.*

The project was spearheaded by Phoebe Yen.

Facebook Posts

A collaborative promotional campaign between KOKA and OSIM where participants had to post their most creative KOKA dishes onto Facebook to stand a chance to win an OSIM massage chair worth $4900.

The colourful design was chosen to promote a sense of freshness and rejuvenation inline with KOKA's brand identity.

The next is a free gift (premiums) with purchase campaign. Anyone that purchased KOKA's Purple Wheat Noodles would be eligible to receive a limited edition KOKA Japanese-themed chopsticks.

The idea was to incentivise the older target demographic to purchase KOKA cup noodles in order to receive a free gift.

In addition, the reusable chopsticks would ensure top of mind awareness when customers eat noodles in the future.

Print Magazine

This is a general print advertisement to promote the key health benefits of KOKA cup noodles. This is done so to ensure the longevity of the advertisement as magazines usually have a shelf life of a good few months.

Written by Clara Nicole Huang.

This is the Mandarin translation of the advertisement in order to emphasise the publicity

of KOKA's oriental flavours (mala, roasted duck)

to the Chinese population.

Made for No. 1 Health (健康No.1) Magazine.

Adapted and translated by Lim Ke Wei.

Pitch Slides

Team:

Account Manager - Phoebe Yen Chi En

Creative/ Art Director - Alan Kho Wei Ze

Media Planner - Lim Ke Wei

Copy Writer - Clara Nicole Huang Shin Ying

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