JOH Campaign

(School Project)

End of semester project for Visual Communication module. The brief was to come up with a product design and associated collaterals to help advertise JOH Shampoo.

The project was spearheaded by Phoebe Yen.

JOH is a new fictional Korean Shampoo brand which aims to assert its presence in both the male and female demographic. With a premium ingredient list to boast, JOH includes Jeju Sakura and African Coffee beans in their shampoos.

Print Flyer

Double-sided flyer with chosen brand Korean ambassador IU. Blue and pink are used to ensure both males and females are enticed to read the contents.

The three shapes effectively convey the 3 step-cycle of hair breakage without proper hair care products.

The flyer includes all the required text.

The other side showcases the product JOH is trying to promote, and highlights the key chemical ingredients that help strengthen hair.

Different fonts are used to emphasise certain phrases.

Bus Stop Poster

Mockup of a bus stop poster featuring IU and the product (with the two most premium ingredients showcased). This bus stop poster directly addresses the reader and encourages a call-to-action.

Credits:

Creative Lead- Phoebe Yen Chi En

Logo Designer - Alan Kho Wei Ze

Product Designer - Lim Ke Wei

Copy Writer - Clara Nicole Huang Shin Ying

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